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Course Descriptions

Tourism Management

Course offerings vary from year to year. Check Generate a Timetable for available course offerings.

TOUR 100  (3)  Introduction to Tourism (Ends Aug 2017)

An introduction to the role that leisure "plays" in contemporary society and how leisure affects the quality of life for the individual and the group. An historical and philosophical overview to understand the context of tourism. Credit will only be granted for one of CONV 101, RMGT 101 or TOUR 100. (3:0:0)

Prerequisite: Admission to Tourism diploma program or permission of instructor.

TOUR 100  (3)  Introduction to Tourism (Effective Sep 2017)

This course applies an interdisciplinary focus to the tourism industry, exploring its impacts and examining the interrelationships between industry sectors. Topics include trends and current issues, career opportunities, sectors of the tourism delivery system, and the roles of tourism organizations in the provision and delivery of tourism products and services. Credit will only be granted for one of RMGT 100,CONV 101 or TOUR 100. (3:0:0)

Prerequisite: Min. "C" in English 12.

TOUR 101  (3)  Introduction to Tourism Marketing (Ends Aug 2017)

An introduction to all aspects of tourism marketing including situation analysis, objectives, market segmentation, target marketing, budgets, marketing methods, monitoring, and evaluation. Particular emphasis is placed on understanding B.C.'s major market areas. Credit will only be granted for one of CONV 106, RMGT 101 or TOUR 101. (3:0:0)

Prerequisite: Admission to Tourism diploma program or permission of instructor.

TOUR 101  (3)  Marketing Tourism Experiences (Effective Sep 2017)

This course focuses on all aspects of tourism marketing including situation analysis, marketing philosophy, marketing objectives, market segmentation, target marketing, marketing methods, pricing and promoting tourist services, and monitoring and evaluating marketing activities. An emphasis is placed on the various methods that tourism organizations use to promote leisure experiences. Credit will only be granted for one of RMGT 101,CONV 106 or TOUR 101. (3:0:0)

Prerequisite: Min. "C" in English 12.

TOUR 109  (9)  First Co-Operative Education Work Placement

Individual students are carefully matched to employers who supervise them and evaluate their performance during paid work experience. Monitoring is conducted by VIU personnel. Students maintain a diary of their experiences on the job and write a report on their accomplishments. (0:0:0)

Prerequisite: Min. "C+" grade point average.

TOUR 110  (1)  Co-operative Education Preparation

This seminar based course will prepare students for their first Co-operative Education Work placement by examining job search strategies, resume creation, and effective interview techniques. Students will also learn how to conduct informational interviews, career and employement research and skill self-assessment, and roles and responsibilities in a work placement. TOUR 110 was formerly called RECR 101T; credit will not be granted for both courses. Credit will only be granted for one of RMGT 110 or TOUR 110. (0:1:0)

Prerequisite: Admission to the Tourism Studies Diploma program or permission of Department Chair.

TOUR 126  (3)  Risk Management and Legal Liability in Tourism (Effective Sep 2017)

This course introduces students to the necessary theoretical, practical and tourism industry-specific knowledge needed to be able to identify a range of risk and legal liability issues within a Canadian context. Legal issues are explored within the context of improving management outcomes, decision-making processes, and tourism service quality. TOUR 126 was formerly called TOUR 226,RMGT 226; credit will not be granted for both courses. Credit will only be granted for one of CONV 105,RMGT 126 or TOUR 126. (3:0:0)

Prerequisite: Min. "C" in English 12.

TOUR 153  (3)  Cultural Issues in Tourism (Ends Aug 2017)

An examination of cultural diversity in relation to tourism to develop an awareness and respect of one's own and other cultures in order to provide culturally sensitive leisure services. Characteristics, expectations, and barriers of diverse cultural groups are examined and skills such as inclusive planning, communications, and negotiations are developed. Credit will only be granted for one of CONV 103, RMGT 153 or TOUR 153. (3:0:0)

Prerequisite: Admission to Tourism Diploma program or permission of instructor.

TOUR 153  (3)  Diversity and Inclusion in Tourism (Effective Sep 2017)

This course explores inclusion and diversity in tourism through significant identity features such as age, gender, sexuality, socio-economic status, ability, and ethnicity. Learners examine associated barriers and gain the skills required to design and deliver culturally appropriate tourism products and services. Credit will only be granted for one of RMGT 153,CONV 103 or TOUR 153. (3:0:0)

Prerequisite: None.

TOUR 159  (3)  Environmental Stewardship In Tourism

An examination of the relationship between natural resources and the development of tourism opportunities. (3:0:0)

Prerequisite: Admission to Tourism diploma program or permission of instructor.

TOUR 161  (3)  Leadership In Tourism (Ends Aug 2017)

A study of the theory base and functionality of leadership including understanding the nature of leadership and competencies for practice in tourism. (3:0:0)

Prerequisite: None.

TOUR 161  (3)  Organizing and Leading Tourism Activities (Effective Sep 2017)

This course examines leadership behaviour from individual, small group, inter-group and organizational perspectives. Using participatory models and experiential exercises students discover effective communication strategies for leading organizations to achieve their goals. Topics include motivational techniques, group dynamics and behaviour, stress management, organizational structure and change, and teambuilding. Credit will only be granted for one of RMGT 161 or TOUR 161. (3:0:0)

Prerequisite: None.

TOUR 170  (3)  Delivery Systems In Tourism

An introduction to leisure services and the organization of tourism in Canada, including the meaning and place of leisure in Canadian society, the structure of tourism services, and the nature of developing aspects of the tourism professions. (3:0:0)

Prerequisite: None.

TOUR 190  (3)  Programming and Special Events in Tourism (Ends Aug 2017)

An examination of the principles involved in designing, implementing, and evaluating special events and leisure programs. Emphasis is on the rationale for the provision of services and the utilization of systematic program planning processes to meet identified needs. Credit will only be granted for one of CONV 102, RMGT 190 or TOUR 190. (3:0:0)

Prerequisite: Admission to Tourism Studies Diploma or permission of instructor.

TOUR 190  (3)  Event Planning I (Effective Sep 2017)

This course introduces the knowledge and skills needed to design and deliver a diversity of tourism industry events. It focuses on the key players and stakeholders in event management, as well as on event planning process including needs assessment, design, promotions, implementation, organizational group dynamics, risk management, and professional conduct. Credit will only be granted for one of RMGT 190,CONV 102 or TOUR 190. (3:0:0)

Prerequisite: Admission to the program or permission of the departmental advisor.

TOUR 200  (3)  Human Resource Management in Tourism

Topics include job analysis, writing job descriptions, conducting interviews and reference checks, staff orientation and training, and performance appraisals. (2:1:0)

Prerequisite: Admission to Tourism diploma program or permission of instructor.

TOUR 202  (3)  Understanding Visitor Behaviour (Effective Sep 2017)

This course explores the multitude of factors that shape tourists' motivations to travel, destination choices, and behaviours while traveling. Course content introduces concepts of visitor experience, willingness to recommend, intrinsic and extrinsic motivations, constraints theory, sense of place, tourist psychographic typologies, and other social psychological theory related to tourism. (3:0:0)

Prerequisite: Min. "C" in English 12.

TOUR 205  (3)  Tourism Management Principles and Practice (Effective Sep 2017)

This course covers administrative practices relevant to entry-level professionals in the tourism industry. Topics include foundations of management, decision-making, planning, and coordination of financial and human resources. Credit will only be granted for one of RMGT 205 or TOUR 205. (3:0:0)

Prerequisite: None.

TOUR 207  (3)  Heritage Interpretation in Tourism

A study of the planning and delivery of heritage interpretation messages for a variety of tourism venues such as parks, historic sites, and urban attractions. (3:0:0)

Prerequisite: Enrolment in second-year of Tourism diploma program or permission of instructor.

TOUR 208  (3)  Tourism Destinations

A critical examination of tourist destination areas at the local, regional, national, and international level. (3:0:0)

Prerequisite: Enrolment in second-year of Tourism diploma program or permission of instructor.

TOUR 209  (9)  SECOND CO-OPERATIVE EDUCATION WORK PLACEMENT

The second practical, on-the-job training experience as described in TOUR 109. (0:0:0)

Prerequisite: Min. "C+" grade point average.

TOUR 210  (1)  Co-operative Education Preparation

This seminar based course is designed to prepare students for their second cooperative education work placement, improve job preparation, and retention skills, explore labour markets and career development. Students will develop a personal action plan, portfolio, business card and complete a reflective paper on competencies. TOUR 210 was formerly called RECR 201T; credit will not be granted for both courses. Credit will only be granted for one of RMGT 210 or TOUR 210. (0:1:0)

Prerequisite: Admission to the Tourism Studies Diploma program or permission of Department Chair.

TOUR 215  (3)  Tour Group Packaging

An introduction to tour packaging for inbound and outbound tour groups. Emphasis is on the tour packaging process including research and design, negotiation and booking, costing and pricing of tours and development marketing techniques to sell tours. Techniques necessary for handling clients and suppliers and evaluating tours are developed. (3:0:0)

Prerequisite: Enrolment in second-year of Tourism diploma program or permission of instructor.

TOUR 220  (3)  Facility Management in Tourism (Ends Aug 2017)

An examination of the role of the management in the effective and efficient operation of areas and facilities. Topics include design and maintenance, and appropriate policies and procedures for operations and supervision of the recreation sites. (3:0:0)

Prerequisite: None.

TOUR 220  (3)  Tourism Places and Spaces (Effective Sep 2017)

Tourism experiences take place in a variety of cultural, natural, and built spaces and places. This course provides the skills required to plan for, and to manage contemporary tourism settings in order to enhance visitor experiences and maximize benefits for host communities. Credit will only be granted for one of RMGT 220 or TOUR 220. (3:0:0)

Prerequisite: None.

TOUR 226  (3)  Law for Tourism Managers

An introduction to the Canadian legal system and laws relating to human rights, tort, contracts, consumer protection, employment, insurance, agency, forms of business ownership, real and personal property, and environmental protection. Legal issues pertaining to tourism and travel industries in the context of improving tourism management, decision making, and service quality. Credit will only be granted for one of CONV 105, RMGT 226 or TOUR 226. (3:0:0)

Prerequisite: TRMT 170 and min "C" in ENGL 115. Not open to students with credit in RMGT 226 or LAWW 326.

TOUR 251  (3)  Market Research Methods in Tourism (Ends Aug 2017)

An examination of the conception of, and practice in, applying a fundamental series of steps in planning and conducting research. Specific discussion and examples are directed towards tourism areas. (3:0:0)

Prerequisite: None.

TOUR 251  (3)  Market Research in Tourism (Effective Sep 2017)

This course examines tourism market research methodologies to identify the most appropriate target market(s) and assesses associated marketing investments. Topics include profiling outbound traveller demographics and trip characteristics, determining existing and potential market sizes, analysing traveller perceptions towards tourism products, examining brand image, and conducting competitive analyses of destinations. Credit will only be granted for one of RMGT 251 or TOUR 251. (3:0:0)

Prerequisite: Min. "C" in English 12.

TOUR 252  (3)  Adventure Tourism

An examination of adventure tourism programming. Topics include day-camping, resident camping, wilderness trips, a variety of outdoor skills, program development and implementation, the responsibilities of the organizer, and legal liability. Includes a field trip. (3:0:3)

Prerequisite: Enrolment in second-year of Tourism diploma program.

TOUR 259  (3)  Sustainability in Tourism (Effective Sep 2017)

This course examines the relationship between sustainability and tourism in terms of behaviour and service delivery. It introduces concepts of environmental stewardship and sustainable tourism, best practices, resource and tourism asset management to maximize benefits and minimize impacts to ecosystems, communities, and visitors. TOUR 259 was formerly called TOUR 159,RMGT 159; credit will not be granted for both courses. Credit will only be granted for one of RMGT 259 or TOUR 259. (3:0:0)

Prerequisite: None.

TOUR 290  (3)  Event Planning II (Effective Sep 2017)

This course requires students to complete an extended practical event experience with a tourism industry provider. Topics covered in this course include review of the event planning process, identification of key stakeholders, identification and mitigation of risks, event resources, volunteer recruitment and supervision, promotion and sponsorship, implementation and evaluation. Credit will only be granted for one of RMGT 290 or TOUR 290. (3:0:0)

Prerequisite: TOUR 190.